Wednesday, September 13, 2006

on page optimization

In this article we would discuss some other seo tactics and tips :
Search engine optimsiation can be done in two ways off page and on page.
onpage factors include:
Page Title Header tags alt tags meta tags bolding, italicizing, and underlining Placing keyword in the correct position on the page
we wil take one by one :
1.Page title :
The "title" should be derived from the description and body content and comprise up to about 10 words or 60 characters. Keep anything important within the first 40 characters and make the first word a keyword starting with a capital letter. Make it appeal to the human reader.
Keep the important keywords in your title
Don't use one keyword more than two times.Consider
using both singular and plural forms of the important keywords in your title tag.
Your title should look like a readable sentence.use insted of commas and don't place keywords too close to each other.
it should be placed just below "head" tag so that search engines crawl it first and know about the site.
Avoid changing your title tag regularly.
2.Header tags:
It is a important part of seo.These tags are used by searcg engines to identify the importance of content on a webpage.If you use your correct and researched keywords in header text it will be given more importance by search engine.These HTML tags are considered by search engines.These are defined with the "h1" to "h6" tags. "h6" is least important while "h1" stands for prime importance.
h1 tag should be placed near body tag.
h1 should contain your best keywords and those keywords should be used under the body text below header tag.
Effectively use h1 to h4 tags on every page of your website.
3. Alt tags: these tags are used for images of a website:

Don't use alt tag to spam and place your keywords.
use ALT attributes to accurately describe your images
Use plural keywords in alt text.
Name your image with important keywords. For example, if your keyword is "jobs seo", then name of your image should be "jobs-seo.gif" instead of "logo.gif".
4.Meta tags:
meta tagsSearch engines use the Keyword Meta tag and the Description Meta tag to gather that information of that page.In web pages, multiple Meta tags are used in the header of the html code to provide information about the webpage. Commonly used Meta tag names are description, keywords, robots, author, date, and copyright.
META name="description" content="description of your page"> META name="keywords" content="keywords for your web page"> META name="resource-type" content="document">
5.Bolding, italicizing, and underlining
These factors also effect web ranking a bit as making a text bold makes search engine feel its importance in the website.same as italicizing, and underlining but if not used intelligently it may harm more than giving us benefit.
6. Placing of keywords at right positions: your keywords important one should be placed at right places of your webpage much it depends on how your webpage is designed.Never spam keywords as google and yahoo are just against spamming and it will hurt your rankings.
next topic : off page optimization

Tuesday, September 12, 2006

Microsoft news

Microsoft company is now allowing Google and some other non msn seacrh engines to set in windows opertaing systems.This means even non microsoft search engines can include themselves in the windows system as default.
According to Brad smith - Sr.Vice President and General Counsel of Microsoft company this will make a better healthy competetion between the software developers and computer manufacturers, which means more customers and better business.
Microsoft Vista the new operating system of microsoft will include a search service to compete with industry leader Google Inc.Vista will be launched in early 2007.

rss - History and benefits

what is Rss ? History and benefits
Rss mainly called as Really Simple Syndication,its extension is generally .xml and .rss and format is syndication. it is a text-based format, a type of XML format for syndicating news and the content of news-like sites,the sites which are frequently updated. RSS files are often labeled as XML.Usually, each item contains a title, summary, and a link to a URL (e.g. a web page). Other information, such as the date, creator’s name, etc., may also be available.
History of RSS ?
Dan libby of netscape at march 1999 had developed the first original version of rss 0.90 to build portals of headlines to mainstreamnews sites.but after it netscape dropped futher development and this made Userland softwares to jump into this field.Userland software made 0.91,0.92,0.93,0.94,2.0 RSS-DEV working group also developed one version Rss 1.0

The abbreviations of RSS is variously used to refer to the following standards:
Really Simple Syndication (RSS 2.0) Rich Site Summary (RSS 0.91, RSS 1.0) RDF Site Summary (RSS 0.9 and 1.0)
how rss feeds help webmasters:
Benefits for the website providing rss feeds:
The website which is providing feed to other websites enjoys the better vistors for their websites as the people who visit the site which is using their website feed will want to know more about the content,if they find it interesting this will increase their website traffic. The second benefit is "links" which they get from the websites which are using their feed,these links are more relevant and are placed between the website pages rather than on links pages,this makes them more important than simple engines like google,yahoo,msn live etc. are also helping webmasters to increase their website traffic by simply adding their atoms andrss feeds in their databses specially made for syndication and make it available for users to use them in their personal pages like,my.msn etc.The more websites uses your feed the more you get links and popularity.
Benefits for the websites using rss feeds:
Rich website content:For webmasters it is becoming more difficult to get good and fresh website content,Really Simple Syndication provides them this facilitythey get matter relevant to their website and site gets automatically fresh rich content which attract their visitors.
Webmasters and users which want to read about latest news or latest updated contents or about anything else can add that rss feed directly to their websites or can read it through various rss readers like google reader,,my.msn pages or use rss agrregators for it.

Off page optimization

what is offpage optimization ?off page optimization relates to getting quality backlinks in more and more quantity.there are various things which should be kept in mind while link exchange.These are as follows :what is your site related to?
Which websites link to your website ?websites linking to your website should be relevant this is the main thing which google notices,if there are enormous amount of links pointing towards your site and all are irrelevant then all the thing goes in vain as google points these link to either purchased or link farms
The number of websites linking to your website
The Google page rank of the website linking to your website Main thing whihc all webmaster consider is the google page rank of website linking to them.The more page rank of website the more your website will get importance.
The page title of the website linking to your website as it shows relevancy to your website
The anchor text used in the link linking to your website anchor text holds a great importance with which your link is placed at link partners website.Dont use same anchor text with all link partners as now there is possibility that google can find out that these link exchange are not natural.
The number and type of links linking to the website that's linking to your website. IF more websites are linking to your link partners website it is obviously that your link partner's website will get importance and so as your website
The number of outbound links on the website that is linking to your website
The total number of links on the website that is linking to your website The less links located on the page, the more a link from them would increase your ranking.
Whether or not the websites linking to you are deemed by Google as an authority website means whether the site which is linking to you is indexed by google or not.

Link exchange defined - Types

What are Links ?
Connecting two joints is called linking.
For web world links are hypertext links on website written in html code. Links are the connections between hypertext pages they connect one page to another webpage.MAy be from same website or another.
What is link exchange ?
Link exchange means to exchange link with other websites.It can be done by various methods such as filling link exchange forms or by simply sending e-mail to webmasters.
Types of link exchange ?
Link exchange can be defined in 3 or 4 ways:
1.Reciprocal link exchange -
Reciprocal or two way link exchange: in this type of link exchange we have to place other websites link to our link or web page and request hinm to return favour by adding our link to their web page this is the most common link exchange practised
2.One way link exchange :-
In one way link exchange a website gives other website a link, without any return link.This type of links are given generally to important websites which contains some useful information and webmaster of the site whihc is giving the link thinks that it will be important for his website visitors.
3.Three way link exchange :-
3 - way link exchange
Explained with example :
if You have two sites like "A" & "B" and Your link partner has one site like "C". if "C" links to "A" and in return ,"B" links to "C".This is called 3-way link exchange.
4. Parallel or four way link exchange:
Explained with example:
if You have two websites like "A" & "B" and your link partner also have two sites like "C" & "D".if C links to "A" and in return "B" links to "D".This it is called 4-way link Exchange or parallel link exchange.

some more terms about links:
Backlinks are incoming links to a website or web page.The more backlinks the more important is the website or webpage.
Backlinks are also called incoming links, inbound links, inlinks, and inward links.
Outward links/outbound links/External Links
Just vice -versa for back links means the links which we give to other websites are all outward links.
Inbound or incoming links:
A link from a site outside of your site.In other words the link from the other website to your website.It is taken as vote in website ranking in google.
Internal links: An internal link allows you to link to another section on the same web page, so it basically scrolls the page up or down to the desired location. This is helpful to the user to quickly jump to the information he/she is looking for. An internal link allows you to link to another section on the same web page, so it basically scrolls the page up or down to the desired location. This is helpful to the user to quickly jump to the information he/she is looking for. An internal link allows you to link to another section on the same web page, so it basically scrolls the page up or down to the desired location. This is helpful to the user to quickly jump to the information he/she is looking for. Visitor's Use internal links to jump between parts of a long page.

search engine submission | submitting your site

Their are many type of tricks some works for some websites while other don't like i have meet one person who said to me that the more page rank the more your site will be ranked higher in serp's but i don't think so page rank does matter's while judging the ranking's but to a limited extent only . I have seen varios website's having low page rank but are coming on first page of serp's.
Their is also a confusion about the submission of website's some say that webmaster's should go to search engine website submission pages to submit their website others think that they should use links from high page rank pages or articles to get it done quickly as far as i am concerned i also think that great p.r link and submission of articles really effect a lot and are faster measures to submit websites to search engines.But if a webmaster is ready to wait and cannot spend money for high page rank links then he should submit through the submission pages.

Yahoo - search engine optimisation


Today every webmaster is devoting his total attention towards Google - the big fish in search engine market.They show their less attention towards other search engine's like Msn and Yahoo the reason is crystal clear that about 65% or may be more than it findings are done at Google alone only.But this does not mean that we should forget Yahoo and Msn yet their are some important search engine's such as Ask-jeeves,AOL,Netscape,Altavista, and more But specially we should consider the three search engine's for the website optimising.Yahoo has some different strategies than google and so Msn but they all have many thing's common too.Specially these points:
1.All search engines are against spamming.2.All of them give importance to the human touch i.e. they want that search engines should provide better and related searches only. That's why they have developed the system of page rank and links.
3. All give users and visitors as top priority.

Yahoo is a website cum search engine and is very popular due to its provided services.So while making site we should consider following points on Yahoo.
1. Real content for your site-- the most important thing for any website as this will help you in in ranking as well as make your site helpful for visitors.This will increasethe chances that user remain's more and more on your site and visit it again.But if you provide the same content as the others then search engines may consider your site a mirror site and it will not help you in gaining your rankings.
2. Navigation-For a visitor as well as web crawlers it becomes very difficult to get on a page which is not properly linked and navigated by webmaster.If we provide better navigations the more chances increase that our all site pages get indexed in search engines and more easily visitors can visit our pages.
3.Use proper meta tags- Even though google consider's them less but other search engines such as Msn and Yahoo considers them. to understand for what purpose the site is made according to title, description and keywords.
4.Don't spam and over use your desired keyword.As search engines can treat it as spamming.
5.Yahoo slurp follows HREF links.Yahoo! Slurp does not retrieve or index individual frames referred to by SRC links.
so this statement of yahoo gives us an idea about Yahoo search strategies as their results depend on the relevancy of the query made with the text,title meta tags and links of the particular website.

7.Think carefully of the key terms that your users will search on to find content like yours. Use those terms to guide the text and construction of your page.
8.Users are more likely to click a link if the title matches their search. Choose terms for the title that match the concept of your document.
9. Use a "description" meta-tag and write your description accurately and carefully. After the title, the description is the most important draw for users. Make sure the document title and description attract the interest of the user but also fit the content on your site.
10. Use a "keyword" meta-tag to list key words for the document. Use a distinct list of keywords that relate to the specific page on your site instead of using one broad set of keywords for every page.
11. Keep relevant text and links in HTML. Placing them in graphics or image maps means search engines can't always search for the text, and the crawler can't follow links to your site's other pages. An HTML site map, with a link from your welcome page, can help make sure all your pages are crawled.
12 Use ALT text for graphics. It's good page design to accommodate text browsers or visually impaired visitors, and it helps improve the text content of your page for search purposes.
13.Correspond with webmasters and other content providers and build rich linkages between related pages. Note: "Link farms" create links between unrelated pages for no reason except to increase page link counts. Using link farms violates Yahoo!'s Site Guidelines and will not improve your page ranking.

14.Minimize spelling and grammatical errors and irrelevant content in comparison to your given keywords.
15.Use less java scripts and flash movies, images etc as they make your page heavy and crawler is not able to find out matter out of them.
16.Use less dynamic pages as they are generated automatically so it becomes hard for crawlers to check them and index them.
These are the just simple or basic guidelines for optimising your website for Yahoo and other's search engines.

Msn search engine optimisation

Msn search engine optimisation
MSN the third top search engine:
MSN uses somewhat different strategies as according to their site owner help section - they mix and develop keywords with the help of their MSNbot from the website provided content and very often from meta tags - keywords and descriptions provided. It means that MSN's web crawler MSNBot crawls your website, it analyzes the content on indexed web pages and generates keywords to associate with each page
Microsoft's new search 'Windows LIve' beta version:
In 2005, Microsoft's MSN division made a lot of noise following the relaunch of MSN Search, which was meant to serve as a direct competitor to Google. Yet since that time, Google's market share in the search space has only increased, with MSN's share hovering in the neighborhood of 2 percent, according to Nielsen//NetRatings.
MSN is not as good as Google and yahoo and can be easily spammed as compared to both search engines.Msn needs some changes and updates so that it can stand well in competition and should increase his database and search results.
I think MSN gives importance more on keyword density as compared to yahoo and google.