Tuesday, September 12, 2006

Yahoo - search engine optimisation


Today every webmaster is devoting his total attention towards Google - the big fish in search engine market.They show their less attention towards other search engine's like Msn and Yahoo the reason is crystal clear that about 65% or may be more than it findings are done at Google alone only.But this does not mean that we should forget Yahoo and Msn yet their are some important search engine's such as Ask-jeeves,AOL,Netscape,Altavista, and more But specially we should consider the three search engine's for the website optimising.Yahoo has some different strategies than google and so Msn but they all have many thing's common too.Specially these points:
1.All search engines are against spamming.2.All of them give importance to the human touch i.e. they want that search engines should provide better and related searches only. That's why they have developed the system of page rank and links.
3. All give users and visitors as top priority.

Yahoo is a website cum search engine and is very popular due to its provided services.So while making site we should consider following points on Yahoo.
1. Real content for your site-- the most important thing for any website as this will help you in in ranking as well as make your site helpful for visitors.This will increasethe chances that user remain's more and more on your site and visit it again.But if you provide the same content as the others then search engines may consider your site a mirror site and it will not help you in gaining your rankings.
2. Navigation-For a visitor as well as web crawlers it becomes very difficult to get on a page which is not properly linked and navigated by webmaster.If we provide better navigations the more chances increase that our all site pages get indexed in search engines and more easily visitors can visit our pages.
3.Use proper meta tags- Even though google consider's them less but other search engines such as Msn and Yahoo considers them. to understand for what purpose the site is made according to title, description and keywords.
4.Don't spam and over use your desired keyword.As search engines can treat it as spamming.
5.Yahoo slurp follows HREF links.Yahoo! Slurp does not retrieve or index individual frames referred to by SRC links.
so this statement of yahoo gives us an idea about Yahoo search strategies as their results depend on the relevancy of the query made with the text,title meta tags and links of the particular website.

7.Think carefully of the key terms that your users will search on to find content like yours. Use those terms to guide the text and construction of your page.
8.Users are more likely to click a link if the title matches their search. Choose terms for the title that match the concept of your document.
9. Use a "description" meta-tag and write your description accurately and carefully. After the title, the description is the most important draw for users. Make sure the document title and description attract the interest of the user but also fit the content on your site.
10. Use a "keyword" meta-tag to list key words for the document. Use a distinct list of keywords that relate to the specific page on your site instead of using one broad set of keywords for every page.
11. Keep relevant text and links in HTML. Placing them in graphics or image maps means search engines can't always search for the text, and the crawler can't follow links to your site's other pages. An HTML site map, with a link from your welcome page, can help make sure all your pages are crawled.
12 Use ALT text for graphics. It's good page design to accommodate text browsers or visually impaired visitors, and it helps improve the text content of your page for search purposes.
13.Correspond with webmasters and other content providers and build rich linkages between related pages. Note: "Link farms" create links between unrelated pages for no reason except to increase page link counts. Using link farms violates Yahoo!'s Site Guidelines and will not improve your page ranking.

14.Minimize spelling and grammatical errors and irrelevant content in comparison to your given keywords.
15.Use less java scripts and flash movies, images etc as they make your page heavy and crawler is not able to find out matter out of them.
16.Use less dynamic pages as they are generated automatically so it becomes hard for crawlers to check them and index them.
These are the just simple or basic guidelines for optimising your website for Yahoo and other's search engines.

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